Benetton - Augmented reality

2011

This was a project pitch for Benetton. The application was able trought a 2dbarcod reader to show in augemented reality media contents like models with Benetton clothes and to give all the information about the outfit composition. From the outfit details, people can choose the pice they like, add it into the wishlist, share it or find where to buy it with the colors and sizes avaiability. The other section of AR was able to show where the other POI where all around the city. There was also a news section and offline full catalogue The project was made in LBi Italy